Why Boston’s Fit Factory picked DFW for its latest expansion

Gym opens in PlanoBy Neetish Basnet, Digital media intern

After weighing prospective markets, a Boston-based fitness club is expanding its gym concept business to Dallas.

Fit Factory, a full-service health club that offers fitness classes, partnered with SRS Real Estate to plan and open up to 10 clubs in the Dallas-Fort Worth area within 2 years.

“Dallas just felt like the perfect fit for our business model,” Fit Factory co-founder Ryan Gadles said in an email.

Fit Factory started its operations in 2015 in Boston, where it currently has four locations. With its promise of providing a member-first approach and “superior gym experience” at an affordable price, Gadles said Fit Factory is hoping to grow in Dallas.

“Its sheer size and market density gives us the ability to open more clubs, faster,” Gadles said about Dallas-Fort Worth market. “Combine this with the real estate shift as it relates to retail and ‘big box’ spaces, we are finding a lot of really good opportunities for great spaces, more so than in Massachusetts.”

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