The Dallas Cowboys are making a play in the coworking office arena.
The organization is creating an exclusive shared-office facility at its Star development in Frisco.
Called Formation, the membership-only operation will include workspaces plus access to fitness, entertainment and networking at The Star.
“Formation is a dynamic workspace and experience where members will enjoy elevated professional resources and be able to leverage the Cowboys home field advantage for their individual business success,” the Cowboys said in an announcement of the venture.
Formation is scheduled to open early this summer, and “a limited number of memberships” will be available starting March 6.